AKM Secure · Cybersecurity / Marketing Site
AKM SecureKey — A Marketing Site for a PKI Replacement
Brand-grade marketing site for a cybersecurity startup.
Challenge
AKM Secure had a strong technical position — a modern replacement for PKI that eliminates endpoint cyber breaches — but no marketing surface that communicated that position to CISOs and IT leaders evaluating the category.
Insight
Cybersecurity sites lean on generic shield-and-lock imagery and feature checklists. The actual technical buyer wants the category position and the differentiation, fast. The site needed to lead with the PKI-replacement claim, then back it up with industry-specific proof — not start with the brand.
Answer
A focused multi-page marketing site built in Tailwind + static HTML, with home, about, solutions, industries, and contact at the top level, plus dedicated sub-pages for three core solutions and ten industry verticals (energy, utilities, manufacturing, aerospace, financial services, and more). Custom 404, sitemap, and security headers shipped with launch. Post-launch, we migrated the site into a fully custom HubSpot build for the client.
Results
The challenge.
AKM Secure builds an alternative to PKI — public key infrastructure — that closes the endpoint attack surface where most enterprise breaches actually happen. The product position is strong. The market for it is the security buyer at a mid-to-large enterprise: a CISO, a head of IT, a security architect evaluating how to harden their endpoints without ripping out everything they already run.
The gap was the marketing surface. There was no site that translated the technical position into something a non-cryptographer could grok in thirty seconds, then drill into for their specific industry. Without that, the sales conversation had to do all the work — every demo started from category education rather than evaluation.
The insight.
Three observations shaped the build.
The category claim belongs above the fold. Most cybersecurity sites bury the actual technical position behind brand polish and feature lists. We pulled “the modern replacement to PKI” forward as the lede, so a buyer who already understands the PKI problem space sees the relevance immediately and a buyer who does not gets a clear entry point to learn more.
Industries want their own landing page. A security buyer in oil-and-gas does not want to read about pharmaceuticals. We built ten industry verticals — energy, utilities, manufacturing, aerospace, financial services, government, transportation, chemical processing, pharmaceuticals, mining — each with its own page surfacing the threat model and use case relevant to that buyer.
Two phases for two horizons. A static + Tailwind build is the cleanest way to ship a small, fast, high-quality marketing site quickly. A CMS-backed build is the right long-term substrate for a team that needs to iterate on messaging. We shipped the static site first to get AKM to market, then migrated it into a fully custom HubSpot build to give the platform a longer runway.
The answer.
A focused static site built in Tailwind CSS, structured for clarity over cleverness.
Top-level structure. Home, About, Solutions, Industries, Contact. Each top-level page summarizes its territory and routes the buyer to the deeper page that matches their need.
Solutions detail. Three dedicated pages — resilient key protection, seamless integration, streamlined compliance — each one written for a specific evaluation criterion the buyer brings to the conversation.
Industries detail. Ten vertical landing pages. Each one frames the threat model in the buyer’s own language and points at the AKM SecureKey use case for that industry’s regulatory and operational reality.
Launch hygiene. Custom 404, sitemap.xml, robots.txt, security headers via .htaccess, performance-tuned image pipeline. The baseline a security company’s own site should clear on day one.
Migration. The static build went live first to get AKM to market quickly. We then migrated the site into a fully custom HubSpot build for the client — same design, same content architecture, re-implemented inside HubSpot’s templating layer so the CMS surface matches the production design 1:1.
The results.
The site shipped on schedule with nineteen pages live, ten of them vertical-specific landing pages. The category claim lives above the fold. Post-launch, we migrated the build into a fully custom HubSpot implementation — same design, same content architecture, ported into a platform AKM’s team can iterate on as the security category evolves.